keywords

art direction, branding, visual identity, logotype, graphic design, motion design.

 

client

opéraTour, paris (fr)

 

project

branding + visual identity creation and development.

 

brief

Artistic direction creating new branding and visual identity for opératour « The Musical », a musical show created by Mathieu Septier and Philippe Brocard, mixing lyric vocal repertoire and jazzy-pop style.

The new identity needed to represent both sides of the live show classical/jazzy spirit, I choose to express it with simple and really graphical ways.