keywords

art direction, branding, visual identity, logotype, graphic design.

 

client

Universal Music France, paris (fr)

 

project

branding + visual identity creation and development.

 

brief

Artistic direction creating new branding and visual identity for Universal Musi France new Conciergerie internal department « The Lodge ».

The new identity needed to represent the complex list of services delivered by the internal Conciergerie department through a trustable and simple visual identity for Universal Music artists and labels team.

I created the logotype and icons to enhance the « peace of mind » main project keyword.